Designing a Social ITV Field Trial For Real Customers

10 Junho 2010
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Abreu, J. F., Almeida, P., Figueiredo, C., Pinto, R., Teixeira, V. 2010.
EuroITV 2010 – 8th European Conference on Interactive TV and Video, Tampere, Finland, 10th and 11th June 2010.

Abstract: Designing a Social ITV Field Trial For Real Customers, In WS “Bridging among People, Places and Devices by Integrated, Ambient and Playful Social Media Approaches”, integrated on the 8th international interactive Conference on interactive Tv&Video (Tampere, Finland, June 09 – 11, 2010). EuroITV ’10.

This paper describes the specification and design of a field trial for a Social TV application. The field trial was designed to be carried out over a commercial IPTV service relying on actual customers to whom the application is offered. Social TV Games along with questionnaires, diaries, logs, direct observation and interviews are among the methods adopted to gather data related with user experience and integration of social features in the current IPTV experience.

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